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Story and concept
Working out what the ad should actually say, for this audience, in this district. Including in local dialect, which is what most people here read first.
Most local campaigns are written by one supplier, shot by another and placed by a third. That is how they end up looking like they could be anywhere. We do the whole thing, in one district.
Cast locally, shot locally, and share the way the people speak.
Working out what the ad should actually say, for this audience, in this district. Including in local dialect, which is what most people here read first.
Local faces, from our own register of people who have put themselves forward. Someone your customers might recognise beats a stock model every time.
We film it ourselves, on location or in the showroom. No crew flown in, no scheduling around someone else's calendar.
Edited and delivered in the shapes each channel needs — the long cut, the short one, the vertical one, the still frames.
Out on the walls, the autos, and the feeds and channels people here already watch. Chosen for who they reach in this district, not for what looks impressive in a deck.
Roadside posters on shopfronts and walls in the neighbourhoods themselves. Our largest channel, and every placement photographed where it stands.
How we run out-of-home →Posters on the autos people ride, covering a whole corridor rather than a single junction, and working all day.
See the coverage →Paid campaigns targeted at this district rather than at a national average, so the budget reaches people who can actually walk into the shop.
Placements with local creators people here already watch. Cheaper than paid media and considerably more trusted.
Taking catalogues and offers directly to churches, schools and institutions — the buyers no poster and no ad account will ever reach.
Neighbourhood surveys, household counts, competitor mapping and customer interviews, carried out on foot by people who live here. We hold a register of 271 advertising sites across 123 localities and 400 surveyed organisations across 167 villages.
It is why we can tell you where an ad should run rather than asking where you would like it.
So you always know which one you are in.
Who are we reaching, and which neighbourhoods do they actually live in? We answer that from our own survey of the district, not from a media pack.
Creative made for the place it will hang, including in local dialect where that is what people read.
Our own team places every poster, at the locations agreed, and photographs each one on site.
Condition checks through the flight, response tracking where a call to action allows it, and a record you can audit at the end.
Plenty of clients bring us an ad they already have and ask us to run it. That is fine. Tell us where you are starting from.
hi@ragsdale.in