Out-of-home advertising

Out-of-home, done street by street.

A national campaign reaches Churachandpur the way weather reaches it — eventually, and thinly. Out-of-home puts you in the neighbourhood itself, at the moment someone is out doing the shopping. It is our largest channel, and the one we can prove hardest.

What we can put up

Two formats, both of which we place ourselves. We would rather do these properly than list things we cannot deliver here.

Roadside posters

Shopfronts and walls in the neighbourhoods themselves. Our largest inventory by a distance, and the format most of our placements are on.

Transit

Autos running fixed routes across the district. Reaches a whole corridor rather than a single junction, and keeps working all day.

Four steps, every time

Market research

Who are we reaching, and which neighbourhoods do they actually live in? We answer that from our own survey of the district, not from a media pack.

Asset preparation

Creative made for the place it will hang, in local dialect as readily as in English.

Running the campaign

Our own team places every poster, at the locations agreed, and photographs the wall it goes on.

Performance evaluation

Condition checks where the campaign includes them, response tracking where a call to action allows it, and a record you can audit at the end.

Questions worth asking

Why does out-of-home still work here?

Because it reaches people where they already are. In a district where a brand cannot buy meaningful local reach through national media, a poster in the neighbourhood someone shops in does the work that a television spot cannot.

Why Ragsdale rather than doing it ourselves?

Because placement is the easy part and knowing where to place is not. We have surveyed the district — which neighbourhoods, which shopfronts, which institutions — and we can put your campaign where it will be seen rather than where space happened to be available.

What do we get at the end?

The campaign, and the evidence. Every placement photographed on site, on the day the site was walked, and from here on each new capture carrying the phone's own coordinates and the time read off both clocks. The ledger is added to rather than edited: a correction is a fresh entry with a reason and a name on it, and the original stays. Most OOH reporting is a spreadsheet and some photographs that could have been taken anywhere.

Do you work outside Churachandpur?

Our survey and our team are here, which is the whole point. Talk to us about neighbouring districts and we will be straight with you about what we can and cannot cover well.