Story, shoot and edit, then out on the walls, the autos, and the feeds and channels people in Churachandpur actually watch. One team for both halves — and a record of every placement that holds up.
From our own records, since September 2025.
Most local campaigns are made by one supplier and placed by another, which is how they end up generic. We do both, so the ad is built for the places it will actually appear.
Working out what the ad should actually say, for this audience, in this district. Including in local dialect, which is what most people here read first.
Local faces, from our own register of people who have put themselves forward. Someone your customers might recognise beats a stock model every time.
We film it ourselves, on location or in the showroom. No crew flown in, no scheduling around someone else's calendar.
Edited and delivered in the shapes each channel needs — the long cut, the short one, the vertical one, the still frames.
Roadside posters on shopfronts and walls in the neighbourhoods themselves. Our largest channel, and every placement photographed where it stands.
Posters on the autos people ride, covering a whole corridor rather than a single junction, and working all day.
Paid campaigns targeted at this district rather than at a national average, so the budget reaches people who can actually walk into the shop.
Placements with local creators people here already watch. Cheaper than paid media and considerably more trusted.
Taking catalogues and offers directly to churches, schools and institutions — the buyers no poster and no ad account will ever reach.
The same four steps every time, so you always know which one you are in.
Who are we reaching, and which neighbourhoods do they actually live in? We answer that from our own survey of the district, not from a media pack.
Creative made for the place it will hang, including in local dialect where that is what people read.
Our own team places every poster, at the locations agreed, and photographs each one on site.
Condition checks through the flight, response tracking where a call to action allows it, and a record you can audit at the end.
Most out-of-home reporting is a spreadsheet and some photographs that could have been taken anywhere, any time. Ours is built so that it cannot be.
Built by walking the district rather than buying a list. These carry the most.
If you need a national campaign or a brand identity built from scratch, we are the wrong agency and we will say so on the first call.
Tell us what you are trying to reach. We will tell you where it should go and what it costs.
hi@ragsdale.in